![]() The concept, when it started drawing attention in December of 1999, was simple and enjoyable-a fun, offbeat take on traditional bowling full of in-jokes, goofy elves, and lighthearted animation-it was clearly an early example of a casual game, and years before the App Store, it stood out because of its distribution model. And honestly, minus the whole people-think-it’s-a-virus thing, this phenomenon probably would have been forgotten about by many. ![]() In fact, it gained momentum via the original social media tool-email. The story of Elf Bowling is a strange one-in no small part because it reflects how a tale with an element of truth can flow wildly out of whack into the realm of fiction.īut it did so before social media could really sink its teeth in. The lighthearted roots of Elf Bowling, a game that took over the internet around Christmas 1999
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